A design for all seasons
Wireframe + Prototyping
Digital Design / UI + UX
Zegna wanted to give their campaigns a bespoke user experience that would enhance the message and aesthetic of each new initiative.
Alongside our work on the core website, we crafted unique templates and microsites for a variety of projects including Fear of God, Oasi Zegna, #WhatMakesaMan and more.
Site Design: Six -- Build: External
FEAR OF GOD
In 2020, Zegna launched its collaboration with Fear of God. Alessandro Sartori, the artistic director of Ermenegildo Zegna, and Jerry Lorenzo, founder of Fear of God, worked together to craft a cross-pollination between the two brands’ tailoring expertise. Ultimately, they created a new path for masculine elegance.
On March 2, amidst Paris Fashion Week, the collection was unveiled at a special event, with our bespoke microsite acting as support.
ENVIRONMENTAL / SOCIAL STORY
Heritage runs through Zegna’s DNA and we felt strongly that it should live at the heart of the Oasi Zegna story, too. In response, we created an immersive map experience, using a mixture of text, imagery, 360 videos and live feeds to deliver a multi sensory and educational journey.
#WHATMAKESAMAN
In 2019, Ermenegildo Zegna launched the hashtag #WhatMakesaMan in conjunction with their Autumn/Winter campaign. Looking beyond their sartorial influence, they asked their community of customers to be open-minded, to listen to one another, and to embrace a new vision of masculinity that could, hopefully, take us all into the future.
Staring two-time Oscar winner and the new face of Zegna, Mahershala Ali, we used campaign imagery and key messaging to create an immersive microsite that would facilitate this movement and invite viewers to set their own rules.
Wireframe + Prototyping
Digital Design / UI + UX
